New TVS Apache RTR 310 : TVS Motor Company has made a significant mark in India’s two-wheeler market with the launch of the Apache RTR 310, a naked sports motorcycle that has quickly gained attention for its impressive features, performance, and design. Unveiled in September 2023, the Apache RTR 310 is already challenging established players and setting new standards in the 300cc segment.
Striking Design and Aesthetics
The Apache RTR 310 stands out with its bold and aggressive design, which reflects TVS’s racing DNA. It features a sharp LED headlamp with DRLs, a sculpted fuel tank, and a sleek tail section with an LED taillight. The exposed trellis frame painted in TVS Racing Red adds to its sporty character, while gold-finished front forks and stylish alloy wheels give it a premium look. The motorcycle is available in two eye-catching colors: Arsenal Black and Fury Yellow.
Powerful Engine and Performance
At the heart of the Apache RTR 310 is a 312.12cc single-cylinder, liquid-cooled engine, producing 35.6 PS of power at 9,700 rpm and 28.7 Nm of torque at 6,650 rpm. Paired with a 6-speed gearbox and a slipper clutch, this engine offers excellent performance for both city rides and highway cruising. It’s designed for a more responsive throttle and improved low-end torque, making it well-suited for varied riding conditions.
Advanced Technology and Features
TVS has packed the Apache RTR 310 with several segment-first features:
- A 5-inch TFT display with Bluetooth connectivity and the TVS SmartXonnect app.
- Four riding modes (Urban, Rain, Sport, and Track) to adjust power delivery and ABS settings.
- Dynamic Stability Control with features like cornering ABS, traction control, and wheelie control.
- Fully adjustable KYB front forks and a preload-adjustable rear monoshock.
- An industry-first climatic seat, offering both heating and cooling options for rider comfort.
- Cruise control for long-distance touring and an optional quickshifter for clutchless gear changes.
These features position the RTR 310 as one of the most tech-forward motorcycles in its class.
Handling and Ride Quality
The RTR 310’s lightweight trellis frame and Michelin Road 5 tires ensure excellent handling, whether in city traffic or at higher speeds. The upright riding position with well-placed footpegs and a wide handlebar makes the bike comfortable and easy to control.
Market Response and Performance
The Apache RTR 310 has been well received since its launch, with over 10,000 units sold in the first six months. The bike has gained popularity especially in metro cities, attracting young professionals and motorcycle enthusiasts. It has also seen growing interest in tier-2 and tier-3 cities. Riders have reported fuel efficiency of around 32-35 kmpl, making it a practical choice for daily commuting as well as weekend rides.
Pricing and Variants
TVS has priced the Apache RTR 310 competitively:
- Base variant: ₹2.43 lakh (ex-showroom)
- Fully-loaded variant: ₹2.72 lakh (ex-showroom)
This pricing puts the RTR 310 in direct competition with the KTM 390 Duke and BMW G 310 R. TVS also offers a “Built to Order” platform, allowing customers to personalize their motorcycles with performance kits and accessories.
Challenges and Criticisms
Despite its success, the Apache RTR 310 has faced some criticism. Some riders reported vibrations at specific RPM ranges, while others found the motorcycle’s complex electronics difficult to master. Additionally, there have been concerns about the availability of specialized service in remote areas, although TVS has addressed some quality control issues through recalls.
Future Plans and Prospects
Looking ahead, TVS is reportedly working on an adventure-touring variant of the RTR 310 and exploring electric versions for future release. The company also plans to introduce the motorcycle to international markets, especially in Southeast Asia and Latin America.
Conclusion
The TVS Apache RTR 310 has raised the bar for motorcycles in the 300cc segment. With its blend of advanced technology, aggressive design, and strong performance, it offers excellent value for money. As TVS continues to refine the model and introduce new variants, the RTR 310 is set to be a major player in the Indian motorcycle market, appealing to both new riders and enthusiasts alike.
